How indeed, do we motivate people to do extraordinary things?
Many schools of thought.
The oldest, surely is the carrot and stick. "Do as I say or I'll do bad things to you..."
There's no denying that it works in certain scenarios.
But does the carrot and stick motivate creative work -- the kind needed for breakthrough?
Does the Steve Jobs motivate his designers thus?
No doubt there's an element of fear - "Don't want to disappoint Steve..."
But can fear alone motivate the Mac, MacPro, IPod, IPhone, IPad...?
Transcendent achievement, in my experience, requires connection to a deeper purpose -- to a noble goal.
Jobs' celebrated hoshin -- Let's put a ding in the universe -- is a good example.
Jobs touches the heart (And our hearts go out to him and his family in this difficult time.)
In the book Getting the Right Things Done, I defined True North as follows:
"Something for the head, something for the heart..."To overcome the inevitable hurtles, hassles and hammerheads we need courage -- and that only accrues when the head and heart are in sync.
More on courage is future blogs.