"Any damn fool can make a plan. It's the execution that screws you up."
My favorite military adage.
Corporate strategy usually entails spending 80% of our energy devising the "perfect strategy" - and precious little on deployment.
But deployment is what screws you up.
Strategy development entails answering questions like:
- What are we trying to achieve? (Our "Policy" to use a military metaphor),
- Where, when & with what forces will we fight?
The tools of strategy selection -- SWOT, Five Force analysis & the like -- are well known.
Most important is a gut level understanding of your business gained by long apprenticeship, numerous annual PDCA cycles, and by getting your hands dirty.
Often the best strategy is some combination of:
- Design & make cool stuff
- Sell more,
- Wring out cost, and
- Involve everybody in improvement
We deconstruct the elephant, if you will, so that everybody has a piece of it.
In summary, in developing your strategy, go see, reflect deeply, and use the core tools in the strategy tool box.
But put 80% of your organization's energy into:
- Deployment, i.e. translating objectives & means level by level,
- execution, and
- in creating a freewheeling, entrepreneurial atmosphere where initiative flourishes