Because it makes things small and personal -- and thereby helps to dispel Big Company Disease.
Big companies take themselves seriously. Laughter punctures the balloon and drenches things in the light of sanity.
For organizations big & small, I'd say "embrace your inner smallness".
I give a talk called "Everything I Learned, I Learned in a Greek Restaurant"
People seem to like it.
Greek restaurants are the epitome of small, fast and funny.
Small and fast always beats big and slow.
That's it.
Pascal
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