Showing posts with label Ron Friedman. Show all posts
Showing posts with label Ron Friedman. Show all posts

Thursday, July 31, 2014

The Cost of Fragmented Attention

By Pascal Dennis

Multi-tasking is bunk – the costs far outweigh the benefits.

Here’s a fine HBR piece by Ron Friedman that explains why.

Friedman nicely describes what I call ‘start-stop waste’.


Multi-tasking entails continually stopping a task, and starting a new one.

The cost is depth – we become stupider. Friedman suggests the cost is ten IQ points. In my experience, it’s quite a bit higher.

Very smart people do very dumb things while multi-tasking. (I speak from humbling experience.)

Start-stop waste is epidemic in New Product Development, where some managers below we have to ‘keep the pipeline full’, and Designers loaded to 100%.

But once the number of projects per designer exceeds eight or so, start-stop waste balloons.

The same syndrome arises in support groups like IT, Engineering and Maintenance. In our coaching work, we suggest an upper load limit of 80%.

The remaining 20%, which we call ‘White Space’, is a fine buffer for life’s inevitable pratfalls.

Murphy rules the universe – always has & always will.

Let’s not weaken our defences through thoughtless multi-tasking.

Best,

Pascal