Monday, June 24, 2024

The Power of Purpose

By Pascal Dennis (bio)

"The two most important days in your life are the day you are born, and the day you know why." Craig Forman

Great piece on the Power of Purpose.

Nothing beats it - not talent, courage or luck.

Talent & courage, exercised in the wrong direction, are aimless.

(At worst, they can be destructive. Who needs a talented, courageous terrorist?)

And Luck generally evens out in the long term.

But Purpose is Polaris, the star by which we navigate, which forever pulls us forward.

Some people are lucky enough to know their life's purpose very young.

(My late father-on-law, the great Dr. Robert Guselle, knew at the age of five that he'd be a physician.)

Others have happy epiphanies, like Starbuck's CEO, Howard Shultz. "I'm going to bring European coffee culture to the world!"

Most of us struggle though, and when we figure it out, it's a happy day indeed.

The same applies, of course, to organizations.

Defining Purpose remains the senior leader's Job One, (followed by "What do we believe in?").

What's your Organization's Purpose?

Best regards,


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