‘Goldilocks and the
Three Bears’ has delighted children & their parents for generations. And no
wonder – it’s deeply satisfying story and its core metaphors continue to inform
us. Recently, an old friend & I were reflecting on our adventures in the 'New
Ways of Working' (NWoW) business, and Goldilocks came up again.
NWoW (Transformation) is a Fun Business
Good people, beautiful
places & interesting problems to solve: ‘What’s the best way to
help these people lock in this learning? Who are the champions? How do we deal
with the blockers?’ Along with the
jet lag & long days, you get to experience exotic cultures & the world’s
great industries from the inside. It's something like playing chess on
multiple chessboards. You start to see common shapes & recurring patterns.
And so, teaching executive amounts to telling stories about the different chess
boards I’ve experienced and the lessons learned thereby.
Business Transformation Has a 'Goldilocks' zone
NWoW transformations have
a ‘Just Right’ zone or ‘sweet spot’. The company should be neither too
successful, nor too desperate.
Too Successful: We helped a fine financial
services partner build a kick-ass ‘Protect the Core’ management system over several
years. Continuous improvements in Customer Experience, Cost & Morale
resulted in solid year-over-year growth.
‘Bravo,” I said, “now let’s build on your foundation. Let’s innovation our
way to new offerings and ignite new Growth.”
But there was little
appetite for igniting new Growth. The
Innovator's Dilemma was in full bloom. “If we stay the course we’ll continue to
have solid growth & prosperity and we’ll live nice lives. Why should we kill
ourselves?”
Could I blame my
friends & colleagues for resting on their oars? They had earned their
success and were grateful & gracious. The Innovator’s Dilemma was in bloom,
but my job is to keep pushing. So, I talked
about black swans, the dangers of complacency, and ‘how the mighty fall’. But I
sensed we’d gone a far as we could go. People were happy & wanted to enjoy
life. Nothing wrong with that.
Falling Apart: Companies that are in imminent danger of
collapse, and losing major customers through ineptness, malfeasance or bad luck,
can scarcely breathe, let alone commit to new initiatives. Absorbing &
applying New Ways of Working requires a cool head, steady leadership, and a long-term
perspective. Business transformation requires experimentation and the strategic,
financial, cultural, and physical space to play. Some call this a
'sandbox', which evokes the happy atmosphere & attitudes conducive to
innovation. The best sandboxes are light-hearted, relaxed, somewhat goofy, and
evoke a comedy club or children's playground.
I’ve learned to say
No to ‘Death’s Door’ engagements. It’s
trench warfare & kills your quality of life.
What Does This Mean for Leaders?
1) Do not wait until
the building is burning. Business system innovation is hard enough in calm
water, and almost impossible in a hurricane.
2) Keep trying
stuff: Have a few innovation irons in the fire at all times. In this way,
the team gets used to tinkering, experimentation and goofing around.
3) The Light
Touch: Aim for a droll and even somewhat goofy environment. "We're
always trying stuff, some of it way out there" can be a helpful attitude.
Of course, be diligent & mindful of Cost and rigorous in your
experiments. Clearly define Purpose & Hypothesis and keep your
experiments fast & inexpensive. Think carboard & duct tape in the
analogue space, and quick & easy social media experiments in Digital space.
4) Your Transformation Team: Seek droll, off center, energetic, optimistic. results-oriented
people. Seek T-shaped individuals (profound
knowledge in one area, and a range of interests & capabilities.)
Companies who are
pretty good but know they can be better are ‘just right’ for business
transformation.
Best wishes,
Pascal Dennis E: pascal.dennis@leansystems.org
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